The definition of employee advocacy is using your workforce to be ambassadors for your brand, typically on social media. We wrote this book because we realised there is a need for a comprehensive guide.Companies need employee advocacy because it's the most authentic way to push out stories about the organisation. You do have the option of hiring influencers out there, but they are costly and they ...
File Size: 1460 KB
Print Length: 133 pages
Publication Date: June 29, 2017
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reviews: While I approached this subject from the employer brand side, this is as complete a document on the why, what and how of employee advocacy for branding, sales, recruiting and PR....
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