The Effectiveness Of Product Placement For The Automobile Industry And Its Impact On Consumer Behavior: A Cross-Cultural Perspective

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Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, abstract: The use and practice of product placement – also referred to as brand placement – has risen dramatically over the last few years. Here, especially the ...

File Size: 1691 KB
Print Length: 80 pages
Publisher: GRIN Publishing; 1 edition (August 29, 2008)
Publication Date: August 29, 2008
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B007QM23M8
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